BIG
    Growth
    Case studies
    Case studyConsumer streaming subscription

    Scaling Meta Ads While Increasing Spend Efficiency

    The paid ads account couldn't generate traffic at a low enough CPC, dragging the LTV:CAC engine into unprofitable territory.

    Product
    Consumer streaming subscription
    Model
    Annual subscription at $180/yr
    Timeframe
    4 months

    Results

    +26%
    CPC efficiency
    +260%
    Ad spend scaled

    What we did

    • Restructured a previously fragmented ads targeting strategy
    • Consolidated and iterated on winning creative variants

    Scaling spend usually costs you efficiency. Here it went the other way: a cleaner targeting structure and relentless consolidation onto the creative that worked let spend grow 260% while CPC actually improved.

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    More case studies

    Case study+144% average ltv

    A Full-Funnel Audit to Hit Target LTV:CAC

    Case study~$30MM incremental revenue / quarter

    A CRO Program That Consistently Beats Benchmarks

    Case study1:1 reached breakeven ltv:cac

    Overhauling the Acquisition Engine for a Profitable LTV:CAC

    Approach

    Building a User-Centric Ads Strategy

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