BIG
    Growth
    Case studies
    Case studyConsumer streaming subscription

    Overhauling the Acquisition Engine for a Profitable LTV:CAC

    The acquisition engine wasn't running at a profitable LTV:CAC.

    Product
    Consumer streaming subscription
    Model
    Annual subscription at $180/yr
    Timeframe
    4 months

    Results

    +37%
    Average LTV
    +43%
    LTV:CAC
    1:1
    Reached breakeven LTV:CAC

    What we did

    • Ran pricing strategy and testing
      • Removed the monthly price tier
      • Optimized the core price point
    • Website conversion rate optimization
    • Optimized the data signals feeding the paid algorithm
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    Approach

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