Selected results.
A few engagements with consumer subscription apps, anonymized. Same pattern each time: find where the funnel leaks, fix what moves the number, prove it with a test.
A Full-Funnel Audit to Hit Target LTV:CAC
Benchmarked every funnel stage against best-in-class products, then fixed the four that mattered. Average LTV rose 144% and LTV:CAC 120% in four months.
A CRO Program That Consistently Beats Benchmarks
Deep user research plus a high-velocity testing program lifted conversion ~26% a quarter and added roughly $30MM in incremental revenue per quarter.
Overhauling the Acquisition Engine for a Profitable LTV:CAC
Pricing, on-site conversion, and cleaner paid-algorithm signals took LTV:CAC up 43% and to breakeven in four months.
Scaling Meta Ads While Increasing Spend Efficiency
Restructured targeting and consolidated onto winning creative to cut CPC 26% while scaling spend 260%.
Building a User-Centric Ads Strategy
Polled real users to find what they valued most, then built each ad-creative territory directly on a validated value prop instead of guessing.
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Occasional writing on subscription growth, product-led strategy, and lessons from working with leading apps. No spam.